OrthoCarolina Wellness Center Promotion

Adding an athletic edge to OrthoCarolina’s promotions

When OrthoCarolina opened their Wellness Center, they needed materials that would break the mold from their typical branding. While clean, white materials are appropriate for medical care applications, the Wellness Center competes with gyms and other athletic centers in the area. I retained OrthoCarolina’s signature orange and typography but added high-contrast photography, a charcoal gray background, and strong graphic elements to give the materials a tougher, more energetic look. A flyer, rack card, and half-page brochure were provided to present information about the OrthoCarolina Wellness Center’s corporate wellness program, fees, and schedule.

Work completed at Opus 59 Creative Group.